Star of song and cinema, Lady Gaga adds a string to her bow by becoming the ambassador of Voce Viva, the new perfume of Valentino Beauty. The opportunity to make her talk about this new role, her commitments, her vision of beauty.
Between the fashion label Valentino and the singer Lady Gaga, it's a long love story ... Since her beginnings, the beauty has loved to walk the red carpets in sumptuous creations of the Italian fashion house. We all remember her in this sumptuous pink feathered dress on the red carpet at the Venice Film Festival in 2018 or the sublime purple dress she wore in 2019 for the Golden Globes ... In 2020, surprise! Lady Gaga officially becomes the muse of the Italian label Valentino. An announcement that sounds obvious.
Who better than Lady Gaga, singer with a strong, powerful, vibrant, committed voice, with a voice recognizable among a thousand, to be the image of a perfume called Voce Viva ((Eau de Parfum Voce Viva, Valentino Beauty, 50 ml (90 € in perfumeries and department stores) Who better than she to embody this fragrance, both floral and woody, whose name means "viva voce" in Italian, but also carries the slogan "my voice, my strength"? A bewitching fragrance, Voce Via is also a message for women around the world, an invitation to release your emotions, to express yourself freely.
The meaning of Voce Viva for Lady Gaga
"It's a very strong name. For me, it means that the voice is alive, in the broadest sense of the term. My voice, my strength ... this slogan is so obvious. The voice is a force of nature , which itself is of rare power. For Voce Viva, we made a wonderful film (signed Harmony Korine) with a song from my new album (Sine From Above). During the shooting, I felt strong, alive , hearing my voice echoing through the forest as I sang. It was a real moment of magic, of freedom, a moment that I wish everyone to experience.
The women who inspired Lady Gaga
"I would say my mom, my two grandmothers, and also my sister! In fact, my whole family! The spirit of hard work, the 'I'll never give up' side, the style and grace in doing it, that's all my family's voice. And all of that is me too. "
The definition of beauty for Lady Gaga
“I like to think of beauty as a totally nondescript state of mind that comes mostly from within. But on the one hand, I think if you take care of your mind, your body, your skin, your heart, you will approach beauty in a much more holistic way. And on the other hand, I don't mind using makeup or perfume to capture what I'm feeling in the moment. Yes, do some work on oneself is important but I also love the power of visual transformation to be able to show what we feel inside. "